Client
Women In Super
Mavis Robertson, Former National Chair of Women in Super founded the Mother’s Day Classic with her friend Louise Davidson, who had lost her mother to breast cancer. The idea came when Mavis saw a breast cancer walk whilst overseas in 1998. She returned to Australia and announced to co-founder Louise that the Women in Super network should consider launching a fun run/walk to raise money for breast cancer.
At the time, industry superannuation funds, especially those with large female memberships, were seeing that breast cancer featured strongly in the highest group of diseases for accessing death and disability benefits. Mavis galvanised the WIS network with the simple logic: there was no point in advocating for women’s retirement outcomes if they were dying prematurely from breast cancer. Women in Super determined that breast cancer research would be of the greatest assistance for their fund members.